28 October 2010

Moonaco!


At the recent Monaco Yacht Show, the company called Moonen Yachts drew attention to themselves with this sign - and it worked!

7 comments:

  1. This is a similar marketing concept that Raymond Loewy, the father of industrial design, used when he came up with the name and logo for Exxon. The extra x, like the extra o in this sign, stops the eye and causes the viewer to take notice and remember.

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  2. Ah! I thought it's because of the upcoming princely wedding! Two rings...
    They can use the sign next year again! ;-))
    Barbara from Germany

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  3. Doesn't Chanel do something similar with two "C"s!

    Obviously modelling themselves on the fashion brand.

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  4. This puzzled me at first. Something about wedding rings, perhaps with the gender of your choice? A lunar reference? No, probably just corporate graphics and marketing.

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  5. Would they have let me just walk onto the boat for a look....

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